Hee Joy

Hee Joy is the anagram of Hey Joe, the song covered by Jimmy Hendrix that marked the entire hippie generation.
Indeed, it was this hippie state of mind that inspired Jean Marc Larhanthec, the company's founder, to create his English-style rums (Jamaica, Guyana, Trinidad & Tobago...), which are an invitation to party, to good times with friends, and to freedom.
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