Cuba

Cuba is the largest island in the Caribbean with an area equal to one fifth of France. The production of sugar cane was omnipresent just before the Cuban revolution with 1.2 million hectares of cultivated fields! Today, there are still more than 400,000 hectares.

We can't talk about Cuban rum without evoking the years of Prohibition in the United States. Cuba was the closest island to the U.S., and Americans came here for their festive, boozy vacations.
Of the many personalities who visited the island at the time, Ernest Hemingway is undoubtedly the one who left the greatest mark. His friendship with the famous Cuban barman and cocktail inventor Constantino Ribalaigua helped popularize the famous daiquiri.

If the white rums consumed locally are Cubay, Santiago and Arecha, the emblematic brand exported worldwide is Havana Club. Created in 1934, it has enjoyed growing international success since 1993 thanks to an agreement between the Cuban government and the Pernod Ricard group. Banned from importation into the United States, the recent warming of relations with Cuba opens new perspectives for the brand and Cuban rums in general. Read less