Habitation Velier
With rum on the rise, if it is to assert itself as a "serious" spirit in the same way as whisky, it is time to clarify things and define what makes a quality rum.
Luca Gargano, who created the Habitation Velier brand, has proposed a classification that distinguishes rums according to their production process.
This brand represents the Pure Single Rum category, i.e. rums from a single distillery distilled in a discontinuous manner in a "Pot Still" still.
For Luca Gargano and a growing number of rum lovers, transparency is an absolute necessity: this is why the label shows the still used, the distillery, the angels' share (% of evaporation due to ageing), the dates of distillation and bottling (including for white rums), the rate of aromatic congeners (elements that give the taste), etc.
Finally, the brand's rums must be authentic. They come from local raw materials, are bottled "brut de fût" (without reduction of the alcohol content with water) and are the result of direct collaboration with the distilleries, which makes them unique products with, for example, special fermentation requests.
And, rarely, the ageing is done entirely on site, i.e. in the tropics, a parameter that has a significant impact on the concentration of the final product.
To enhance the value of these quality artisanal products, no sweetening, colouring or cold filtration has been carried out. Read less