Habitation Velier

At a time when rum is on the rise, if it is to assert itself as a "serious" spirit in the image of whisky, it's time to clarify things and define what makes a quality rum.

Luca Gargano, the man behind the Habitation Velier brand, has proposed a classification that distinguishes rums according to their production process.
The brand represents the Pure Single Rum category, i.e. rums from a single distillery, discontinuously distilled in a Pot Still.

For Luca Gargano and a growing number of rum lovers, transparency is an absolute necessity: that's why the label shows the still used, the distillery, the angels' share (% of evaporation due to ageing), the distillation and bottling dates (including for white rums), the level of aromatic congeners (elements that give the taste), and so on.

Finally, the brand's rums must be authentic. They come from local raw materials, are bottled "brut de fût" (without reducing the alcohol content with water) and are the fruit of direct collaboration with the distilleries, making them unique products with, for example, requests for special fermentations.
And, rarely, aging takes place entirely on site, in the tropics, as this parameter has a significant impact on the concentration of the final product.

No sweetening, coloring or cold filtration has been used to enhance the value of these quality artisanal products. Read less