This bottle was released in honor of the James Bond film "No Time to Die". At the time of writing, the film has yet to be released, but this limited edition of Blackwell rum is!
The owner of this Jamaican rum brand, Chris Blackwell, is indeed a James Bond film buff. In fact, he lives on Ian Fleming's "Golden Eye" estate (built in Jamaica in 1946, bought in 1976 by Bob Marley, then by the Blackwell family).
In short, this limited-edition bottle, as you'll have gathered, is worth buying at least as much for its collector's quality as for its contents, details of which can be found here: the classic blackwell edition.