Absolut

Absolut is a Swedish vodka brand founded in 1979. Its origins go back a century, to Lars Olsson Smith. This engineer introduced continuous distillation to the country. The very pure vodka he produced was called "Absolut Rent Brävin".
The Absolut brand was first launched in the United States. This was a real challenge, since vodka was more associated with Russia or Poland, with a traditional design. It was Absolut's sober design and originality that made it such a success. Pop-culture artists such as Andy Warhol helped make it an iconic brand.

All production takes place within a 100 km radius of the town of Åhus, in Skåne, southern Sweden. The winter wheat comes from 338 farms in the area, and even the glass is sourced from a local company. The distillery produces a low environmental impact, and even prides itself on being Co2-neutral. Distillation effluents are reprocessed, and the remaining dry matter is used to feed pigs and cows on neighboring farms.

Absolut uses its own yeast for fermentation. It distills on large columns that purify the distillate as much as possible. It also has its own wells, which provide extremely pure dilution water.

The range consists of Absolut "blue" vodka, and several flavored declinations. Read less